Media Lifeline Pro Privacy Policy

What we collect

When you request a demo or contact us, we collect:

• Your name and business name
• Email address and phone number
• Business type and your biggest current bottleneck
• Any notes you share about your needs

Information collected automatically

When you submit the demo form, the following is sent with it:

• The page URL and page title where you submitted the form
• Your browser user agent and device type
• A session ID and submission timestamp
• Your IP address, received by Cloudflare (hosting) and Google Fonts when the page loads

If you become a client, we also process the contacts, content, and communications you bring into the Media Lifeline Pro platform on your behalf.

How we use it

• Respond to your demo request and scope the call.
• Deliver, support, and improve the services you request.
• Send transactional messages about your account.
• Send marketing messages about offers and updates — only with your consent, which you can withdraw at any time.

SMS and text messaging program

Our demo form has a separate, optional SMS consent box. It is not checked by default, and you do not have to check it to book a demo. If you do check it, you agree to receive text messages from RBA Marketing and Media about your demo request and account. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help. Consent is not a condition of purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are excluded from all other sharing described in this policy and will not be shared with any third parties.

Cookies and similar technologies

Our website uses essential cookies and similar technologies required for it to function. We do not use advertising cookies or sell data derived from cookies. Specifically:

• Cloudflare sets a bot-management cookie (__cf_bm) for security. It is not used for advertising.
• Google Fonts serves the Poppins and Inter typefaces. Google may receive your IP address when fonts load.

We do not load Google Analytics, the Meta Pixel, Google Tag Manager, Clarity, Hotjar, or any advertising tracker.

Who we share data with

We work with the service providers below to deliver the services you request. They process data on our behalf under contractual obligations to protect it. We never sell your data.

Client data in Media Lifeline Pro

Media Lifeline Pro is supplied by Media Lifeline and is built on the HighLevel (LeadConnector) platform. Client data in Media Lifeline Pro is stored and processed by HighLevel, and both Media Lifeline and HighLevel can access data held in Media Lifeline Pro accounts. When clients import their contacts into Media Lifeline Pro, RBA acts on the client's instructions as a data processor. The client owns their contacts, content, and website at all times. If a client ends their plan, they leave with all of their data.

Data retention

We keep your information only as long as needed to provide the services you requested and to meet legal or accounting requirements. Specific retention periods:

If you ask us to delete your information, we will remove it from our active systems within 30 days, subject to any legal retention obligations.

How we protect your data

We use secure cloud hosting with SSL encryption, routine offsite backups, and uptime monitoring. Access to personal data is restricted to authorized RBA team members who need it to deliver your services. We do not store payment card details on our servers.

Your rights

You can request access to, correction of, or deletion of your personal information at any time. You can also opt out of marketing communications using the unsubscribe link in any email or by replying STOP to any text.

If you are a resident of a state with a consumer privacy law (such as California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), or Connecticut (CTDPA)), you may have additional rights to know, delete, or correct your personal information, and to opt out of the sale or sharing of personal data. Because we do not sell your data, there is no sale to opt out of. To exercise any of these rights, email info@rbamarketing.com or contact us using the details below.

How to make a privacy request

To access, correct or delete your information, email our RBA Marketing Privacy Operator at info@rbamarketing.com. We verify your identity by replying to the email address or phone number we hold for you. We acknowledge requests within 48 hours and complete them within 45 days. If we decline a request, reply to our decision to appeal; appeals are reviewed by the Privacy Operator within 45 days.

Children's privacy

Our services are intended for businesses and professionals. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent change. If we make material changes, we will post a notice on this page and, where appropriate, notify you by email.

Relationship to the rbamarketing.com privacy policy

RBA Marketing and Media also maintains a privacy policy on our main website at rbamarketing.com. This subdomain policy governs the Media Lifeline Pro demo funnel and any data collected through it. Where the two differ, this policy controls for this site.

How to contact us

For any privacy questions or requests, contact RBA Marketing and Media:

• Email: info@rbamarketing.com
• Phone: (865) 328-7990
• Mailing address: 1002 Boardly Hills Blvd, Sevierville, TN 37876