EMAIL & TEXT NEWSLETTERS
Email and text newsletters for East Tennessee businesses
Email and text newsletters are included in Media Lifeline Pro at $297/mo, with no setup fee — sent from the same place your contacts live. RBA Marketing and Media sets it up in two weeks for Knoxville and Sevierville businesses: branded templates, SMS reminders, and a contact list that builds itself from your forms, bookings and calls. Media Lifeline Pro is built by Media Lifeline; RBA is an authorized East Tennessee partner.
Book Your DemoPublished June 12, 2026 · Last updated
Email and text newsletters are included in Media Lifeline Pro at $297/mo, with no setup fee. RBA Marketing and Media sets it up in two weeks for Knoxville and Sevierville businesses: branded templates, SMS reminders, and a contact list that builds itself from your forms, bookings and calls. Media Lifeline Pro is built by Media Lifeline; RBA is an authorized East Tennessee partner.
WHAT'S INCLUDED
What's included in the email and text newsletter service
Newsletters that look designed, not duct-taped.
Media Lifeline Pro's drag-and-drop builder uses your logo, colors, and photos. Every send is mobile-first, because that's where it's opened. You write and send your newsletters from Media Lifeline Pro, or RBA can write them for you as a content creation package.
Text messages get opened and read.
Media Lifeline Pro sends appointment reminders, flash promotions, and 'we're running behind' notices by SMS. Text messages are read far more reliably than email, so time-sensitive messages actually reach your customers. You write and send your messages from Media Lifeline Pro, or RBA can write them for you as a content creation package.
Your list builds itself.
Media Lifeline Pro adds every web form, booking, and phone lead to your contacts automatically — no CSV imports, no manual typing, no forgetting. The list you market to is the list you already have.
Send to the right slice of your list.
Media Lifeline Pro segments by service, location, last job date, or lead status — so the estimate follow-up goes to the people who got an estimate, and nobody else. RBA sets up the segments that match how your business actually sells.
Set it once, let it run.
Media Lifeline Pro schedules monthly newsletters, seasonal promos, and win-back campaigns on a schedule you approve once. RBA builds the campaigns during setup and you can edit or pause any of them.
See what earned money.
Media Lifeline Pro ties opens, clicks, replies, and bookings back to the campaign that caused them, in plain numbers. You can see which sends earned calls and which didn't.
HOW OFTEN TO SEND
A rhythm that works for a local business
RBA sets up the cadence below during onboarding, based on what we've seen work for East Tennessee service businesses. You approve it once and can adjust anytime.
Weekly
A short newsletter with one useful thing and one offer. Keeps you top of mind without wearing out your list.
Monthly
A bigger campaign tied to your season — a promotion, a service spotlight, or a customer story.
Triggered
Reminders and follow-ups that fire off customer behavior, not the calendar — an estimate follow-up, a review request, a win-back.
WHAT IT COSTS
What it costs vs. separate tools
Email and text newsletters are included in Media Lifeline Pro at $297/mo through RBA's partner pricing (regular price $497/mo, setup $0 instead of $1,500). Here's what most businesses pay to piece it together separately.
| Separate tool | Typical market rate |
|---|---|
| Email marketing platform | $30–100/mo |
| Text/SMS platform | $15–50/mo |
| Contact list / CRM | $50–150/mo |
| Landing page / form builder | $25–100/mo |
| Media Lifeline Pro (all of the above) | $297/mo — one login, one bill |
These ranges are typical market rates, not quotes. With Media Lifeline Pro, all of the above are one login, one bill, one team to call.
WHO WRITES IT
Who writes and sends each newsletter: you or RBA Marketing and Media?
You write and send your newsletters from Media Lifeline Pro. If you'd rather have them written for you, RBA Marketing and Media offers a newsletter content creation package.
TEXTING RULES WE HANDLE
Texting rules we handle for you
Business texting in the U.S. runs on A2P 10DLC registration — a carrier requirement that keeps messages delivered and compliant. RBA handles the registration and carrier approval for your business number as part of setup. Every text includes opt-out instructions, and recipients can reply STOP to unsubscribe at any time. Media Lifeline Pro forms include standard contact consent checkboxes, so customers give their consent when they fill out your form.
SENDS & YOUR LIST
How many sends are included, and who owns your list
Your plan's $10 of monthly usage credits covers roughly 1,000 texts or 10,000 emails. Unused included credits don't roll over. There are no limits on the number of contacts or newsletter list size in Media Lifeline Pro.
Your contact list is yours. You can export it as a CSV file at any time, including if you cancel.
WILL IT REACH THE INBOX?
Will your emails reach the inbox?
Media Lifeline Pro handles email domain authentication (SPF, DKIM, DMARC) and manages unsubscribes and bounces automatically, so your sends stay out of the spam folder. RBA configures the domain records during setup. If you're moving from Mailchimp or Constant Contact, we import your existing list and clean it before the first send.
WHAT CHANGES
What changes in the first two weeks
RBA Marketing and Media sets up Media Lifeline Pro in two weeks. After that, you write and send branded email newsletters and texts to the contact lists Media Lifeline Pro builds from your forms and bookings.
2 wk
from demo to live
1 login
replacing 6 disconnected tools
WHO YOU'LL WORK WITH
A local team, not a help desk
Rich Benjamin — Owner, RBA Marketing and Media
RBA Marketing and Media has built websites and run campaigns for East Tennessee tourism, real estate, and contracting businesses for more than a decade. As an authorized Media Lifeline Pro partner, Rich and his team set up your newsletter platform and support it from right here in Sevierville, Tennessee.
ALSO INCLUDED
Works with the rest of Media Lifeline Pro
Contact Management
Your list lives here, organized and ready to segment for every send.
See how contact management and segmentation workAutomation & Reviews
Triggered campaigns and win-backs that run without you lifting a finger.
See automation and review requestsEvents & Booking
Send reminders that keep your calendar full and cut no-shows.
See online booking and remindersSEE IT FOR YOURSELF
Book a 30-minute demo
We'll pull up Media Lifeline Pro, plug in your actual business, and show you exactly where your leads are leaking today. You get a written follow-up summary within one business day whether you move forward or not.
30 minutes · Screen share